The Showdown between SEM and SMM

SEM and SMM

SEM and SMM

Generating visitor traffic to your website can be accomplished in a number of ways with search engine marketing SEM and SMM social media marketing (SMM) being the two primary methods.  Most business owners, internet marketers, and other online entrepreneurs have a difficult time deciding on which of these to invest their money and time in.  There are certain instances when you need to when these individuals need to be convinced as to how vital these two marketing forms are where their businesses are concerned.

Conversely, there are other times that the challenge of deciding is whether or not you should invest in one or the other or to just choose one strategy and go from there.  The reality is that SEM and social media platforms (as well as SEO) play different roles in the internet marketing environment.  You shouldn’t be trying to decide between incorporating one or the other.  You should consider using one in conjunction with the other to achieve the best possible results.

When is SEM better than SMM?

There are a number of reasons why you might want to choose search engine marketing over social media marketing.  These include:

Be aware of what other people are searching for – although the statistics may not be exact, where using the search engines are concerned, you have a lot of tools at your disposal.  Certain applications such as the Google AdWords Keyword Tool can be used to research and determine what internet users are searching for.

More internet users use searches to find what they are looking for – stop and think about your own personal habits for a minute.  Whenever you are using the internet to search for a particular product or service, what do you do? Most likely, you are going to use one of the major search engines such as Bing, Google, or Yahoo! to find what you are looking for.

When all else fails, you can always purchase a better ranking – if you can’t achieve a higher ranking by using natural or organic searches, you can always purchase a position a spot in the Google AdWords sponsored link section in the Google search engine.  One of the main benefits of using paid search marketing listings is that you have the ability to tailor the appearance of your search results.

When is SMM better than SEM?

Just as you have reasons for choosing SEM over SMM, you also have certain reasons that make SMM the better choice, including the following:

Clicking on the “Like” button to make recommendations – recent studies have shown that individuals between the ages of 18 and 26 used recommendations on social media platforms75% of the time before making their purchase.  Once you have established a presence on Facebook, Google+, or Twitter, recommendations will occur whenever someone clicks on the Like button on your page.

Responding to criticism – there is always going to be a negative response from time to time.  Because of all the bad reviews, damaging articles about businesses, and scam reports, online reputation management is now a thriving business service.  Unfortunately, the search engines are not immune to this.  The important thing to remember is that you always want to respond to your comments and feedback, even when they are negative.

You can put your business in front of your audience, but it may cost you – Facebook advertisements and promoted tweets on Twitter are great ways to put you and your content in front of your target audience.  However, they have a price tag attached to them.  Just make sure you have room in your budget for this before you go too far and realize you cannot afford to continue.

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