The general rule of thumb with search engine optimization or SEO is that it is recognized as the ultimate website traffic generator. Basically, the more traffic that is driven to your website, the greater the chances of generating more sales and profits for your business. It goes without saying then that the goal of SEO is to raise your website’s position in the search engine results pages or SERP’s as they are commonly called. It all starts with the Design and Development of Your Website
When people are surfing the internet for a particular consumer product or service, they will be able to find you easier in the search engines if your content has been optimized. You can either attempt to do it yourself or you can hire the services of an SEO agency or consultant. There are 4 elements that you need to incorporate:
- Do your research and find the best keywords or keyword phrases for each webpage.
- If you are using a website template, be sure to modify your page titles.
- Optimize your website with graphics and videos.
- Use description and Meta tags.
So taking all of this into consideration, it is vital that you hire a company or individual who has sufficient experience and expertise in SEO as well as website design and development.
SEO is Essential to Website Design and Development
If you have any hope of achieving success with your website, it is vital that you incorporate SEO in the design and development of it. The following will give you a guide for achieving this through all 5 phases of the design and development process:
First phase: Creating your website strategy – in order to create a website strategy you have to determine who you are, who your competitors are, what separates you from the competition, and what you want to achieve. If you hire an SEO services agency or firm, they will need to know this in order to create a website strategy for you while organizing a design and development package for you.
Second phase: Organizing your website’s structure – you should find that the keyword and key phrase research you did in the first phase should help you make some of the decisions required for organizing the structure of your website. The SEO consultant that you hire can evaluate your needs and provide you with a number of suggestions for carrying out certain aspects of your site’s functionality. They will also recommend staying away from structural features that could hinder your goals.
Third phase: Design and development – the right SEO company or consultant and website design firm will focus on your needs while paying attention to the quality of the code and language being used in the development of your site. This saves a considerable amount of time and prevents using the wrong ideas for site optimization. So they won’t have to go back over things and correct any mistakes or problems.
Fourth phase: Pre-launch – the majority of the SEO work is done in this phase. It usually entails crafting SEO-friendly URLs, optimizing content, and writing custom meta data for your website.
Fifth phase: Post-launch and beyond – there are certain SEO tasks that cannot be implemented and completed until your website has been launched. However, you should continue to perform a certain amount of maintenance and reporting once your website has been launched and continually thereafter. In so doing, you will be able to determine where your efforts are succeeding and where you need to improve. And if there is one truism regarding all of this, there is always going to be room for improvement efforts.