How to get on First Page fast and Kill the Competition with PPC
Most successful internet marketers and online entrepreneurs will tell how important it is to land on the first page of the SERP’s (Search Engine Results Pages). Typically, individuals who are looking for specific information or shopping for a particular product or service will rarely look past that first page. Not only that, but they scan through a page rather than reading through it line by line. There are plenty of search marketing methods that you can employ, but if you really want to kill the competition, use PPC or pay-per-click advertising.
It’s all about Headlines
Ever heard of “choice fatigue?” Choice fatigue occurs when your headlines look exactly like your competitors that are listed on the same results page. Headlines that are too similar won’t earn any clicks. Of all the practices used 5 to 10 years ago, this used to be one of the more innovative – not anymore? Want to know why? Because everybody does that now. Whenever you see too many similar headlines on the same page, get creative and write new ads.
Deliver on Your Promise
The old adage under-promise and over-deliver has never been more accurate than what it is today. The best type of ad copy only contains promises that can be delivered. Otherwise it’s nothing more than false advertising. Avoid using the old “satisfaction guaranteed line” as most people see this as standard advertising hype if not an empty promise. Remember, those unfulfilled promises may generate extra clicks, but they won’t generate additional revenue.
Avoid the more common Mistakes when testing Your Ads
Not everyone can write good ads. Some people just don’t have the creative genius that others do. But even if you think you have written a great piece of ad copy, you could be disappointed because great ad copy doesn’t really matter. What matters? Your data matters! The most common problem when it comes to testing ad copy is that everyone has the formula for doing it properly. The internet is loaded with scripts and tools that will afford automatic ad copy testing, but if you haven’t figured out how they work and how to use them, good luck getting any decent results.
Don’t judge Your Ads based on Their Click-through-Rate
If you want to ensure that you have a winning ad copy, don’t base your judgment on CTR or click-through-rate. Profit per impression and sales conversions per impression are much better measuring tools. Granted you can easily choose a winning ad copy based on the click-through-rate, but it won’t do you any good if you’re not converting them.PPC