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The last time you looked up 4 or 5 websites, were you at home sitting at your desk and using your desktop to look them up? There’s a pretty good chance that you didn’t. In fact, we’d be willing to be bet that it might have been a mobile device that you were using. If it was, you’re part of the ever-growing group of individuals who are using their mobile devices as much as those individuals that are still using their desktops. Here’s another question. When you were looking at those websites on your mobile device, were they scaled down to fit your device’s screen? You might thi
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Most of us have heard the term “eCommerce” which basically refers to the conducting or commercial or retail transactions electronically over the internet. However, the majority of us don’t always understand what all is involved with developing a successful eCommerce website and why it is so important for smaller businesses to develop this type of website. However, there is more to this than simply having an eCommerce website.Key Components to ConsiderThe launching of your eCommerce website can be one of the most exciting times in your business life. Instead of limiting yourself to
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Your eCommerce website involves only a single launching operation to get it up and running over the internet. So it is important that you use the launch of your site to attract as much attention as you can and generate as much initial visitor traffic as possible. But before you can call yourself a seasoned eCommerce website owner, there are a number of things you can do to ensure your grand opening traffic continues to visit your site. 6 Helpful Tips for Attracting Visitor Traffic The secret to survival in the eCommerce world is qualified visitor traffic. Qualified in this case ref
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Trends in Website Design As a small business owner, you already know the importance of having a website in order to keep pace with your competitors. However, it is just as important that you are aware of current trends where website design and development is concerned as well. The consensus among designers, developers, and webmasters is fairly straightforward regarding 2016-15 industry trends. The most significant 2016 trends in website design will most likely be the following: Responsive designs – this is probably the most critical of the three designs discussed here in that an ev
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There are two basic types of website-building platforms or software applications – one type is called source-code editors and the other is called “what-you-see-is-what-you-get” or WYSIWYG. Both have certain advantages and disadvantages to consider. What complicates the issue is that there are so many of these available on the market that selecting the best one can oftentimes be challenging if not totally frustrating. However, the following information will be helpful so you can make a well-informed decision. Best Website Building Platforms Search online and make a list – start
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When you initially developed and launched your business or eCommerce website, it not only proved to be a great asset, it met all of your internet marketing and sales needs. However, with the passing of time, many changes have occurred in your business. So that website that originally supported your company objectives may be working against you now and inhibiting the achievement of your current business goals. So, it goes without saying that your website has become a vital component of your company’s online success. Your website not only encompasses your company image, it serves as y
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The use of a logo in your website design helps to identify your business and increase your online presence. As a result, they have become a critical component of any eCommerce website’s online marketing strategy. It serves as the primary graphical representation of your company while anchoring your brand within your target market. It is the most visible manifestation of your company’s online presence and visibility. So it goes without saying that a well-designed logo is a vital component of your online marketing strategy. Logos in Website Design Whether you design your logo
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Most successful internet marketers and online entrepreneurs will tell you that the best way to enhance company brand or branding and increase sales is by designing and developing an SEO-friendly website. They will also tell you that an SEO web design will help you to build a stronger online presence and increase your visibility so that you achieve a higher ranking in the SERP’s or search engine results pages. In addition to helping you enhance your company brand and increase your sales, you will enjoy the following 10 benefits: enables access to important data enhances busines
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It goes without saying that ranking higher in the Google search engine results pages (SERP’s) than the competition is a priority with eCommerce website owners. But when you’re just getting started, you may not be aware of the many factors that may affect your search engine ranking. But if people are not clicking on your URL, then you are probably missing out on sales. Whether you are improving your current website or just launching one, the following information will be helpful where improving your sales is concerned. Find out How SEO Web Design can improve Your Sales. Before sta
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PPC or Pay-per-Click advertising is a segment of paid search engine marketing or SEM that focuses on driving traffic to websites. Advertisers typically pay publishers (i.e. website owners) when people click on their ads. In the simplest of terms, PPC advertising is the amount you spend for getting your ads clicked on. Unlike organic SEO searches, there is a price attached to PPC advertisements. So you might be asking a very common question that many eCommerce website owners have asked before – “Should I allocate funds to PPC advertising, search engine optimization, or both?” If
