As a smart business owner, no one has to explain the importance of having a great looking eCommerce or internet marketing website. When people see your website, they are not only seeing the products or services you are offering, they see you! Not only that, but your website is the only way that people will find you and what you have to offer. Basically, it is the only way your clients or customers can interact with you and learn more about your company as well as your products or services. 5 Web Design Mistakes to Completely Avoid
Surprisingly, many websites today still lack a quality design that will get them noticed. Some sites have far too much going on while others are just boring and don’t give their visitors a reason to navigate through them. During the designing and development stages, there are a lot of mistakes that can be made. We have a list of the 5 most common web design mistakes that plague website owners, especially when they are just starting out. Make sure you avoid these when having your website designed.
5 Web Design Mistakes To Avoid
Failing to include a call to action – adding a call to action that asks your visitors for their e-mail address so you can send them information regarding your company and your products or services is one of the best ways to engage them and eventually get them to buy from you. It can also help you to build what hopefully will become a long-term relationship so that they will visit your website again and again. Even inserting the simple phrase “Call us today!” can have some very positive results.
Losing website visitors to social media platforms – the use of social media platforms can benefit your business in a number of ways. However, overloading your site with too many of them will direct too many visitors away from it. Remember, the primary goal of your website’s design is to promote your products or services not the social media channels.
Not designing a mobile-friendly website – statistics have recently revealed that there are nearly as many people using their mobile devices to browse and shop as those who are still using their desktop. Not having a mobile-friendly website puts you at risk of lost sales and profits. When you start tapping into the different Google apps that many eCommerce websites and internet marketers use, you should consider using Google Analytics. This app can tell you what type of device an individual is using to browse your website.
Putting animation in more than one area of your home or landing page – adding animation can be a bit tricky at times and if it is done wrong, it will drive your website visitors away. Do not use big flashing banners or signs that scroll so fast that people can’t read them. Remember that motion attracts the eyes. So you need to avoid having more than one animated image on a webpage. Otherwise, your website visitors will get confused and won’t know where to look first.
Using distracting images and large blocks of text – your website visitors want to find the information they are looking for quickly without any distractions. If they spend more than a few seconds trying to figure out your website, they’ll keep browsing and possibly spend their money with another business. Don’t have too many images that take their focus away from what is important namely, your content and your products or services. Keep your content clear and concise by utilizing bullet points, headers, and sub-headers. Individuals are used to scrolling so there is no reason to condense your text
