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Why Is Mobile SEO Still Trending?

Cloud1Marketing 20 Feb 16 0 Comments

With more and more people relying on mobile devices to log on to the internet, the traditional static websites are obsolete. As per statistics, eMarketer predicts that there will be over 2 billion users in 2016 that will utilize mobiles for searching for information, buying and selling goods.  This is the reason that mobile SEO for your apps and website is trending in 2016. Thus, if your business has a website that adheres to the mobile requirements or is a responsive website, your business will get higher visibility as compared to other companies that stick with traditional websites. If you

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Will Voice Search Affect SEO Practices?

Cloud1Marketing 20 Feb 16 0 Comments

With constant evolving technology, the impetus of mobile SEO and voice searches have led Google to put more stress on a few changes. These are directly connected to getting ‘direct answers’ to the searched queries. And that is why digital marketing agents and SEO specialists need to update their skills and analysis to modulate voice searches into the SEO and marketing practices. In recent years, SEO has changed dramatically and with new changes in Google algorithms, it has become more aligned for mobile SEO practices.It has been seen that voice searches are favored by more people as it is

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Importance of SEO in Digital Marketing

Cloud1Marketing 20 Feb 16 0 Comments

With most businesses having their own websites or ecommerce portals online, there has been a tremendous increase in the requirement of digital marketing. Gone are the days of door-to-door sales, flyers and Yellow pages. With over 13 billion searches every month, it is true that people are searching for the products or services that you are offering. And to find that audience, you need to be on the first couple of pages on most of the search engines which can only be done with pay per click advertising, using social media channels and ensuring that your website brings in quality traffic for the

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Local marketing trends in 2016

Cloud1Marketing 20 Feb 16 0 Comments

Local marketing trends in 2016One of the most utilized strategies used by small businesses is local marketing, as most of the customers seek information on local businesses. When you use local marketing, you are creating opportunities for businesses to get a chance to compete with big box stores and businesses. The benefit that local businesses have is that that the business is immediately approachable and can be proactive in response to the customer’s needs.As per a study, there has been a steady increase in the demand for local marketing. The statistics prove that 4 out of 5 people

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Ways to Maintain SEO Ranking

Cloud1Marketing 20 Feb 16 0 Comments

Ways to Maintain SEO RankingNow that your business has finally attained the page rank that you needed, chances are high that with constant changes in Google algorithms, you will need to maintain the traffic and the SEO ranking. But the question is - how will you do that?Every business needs a consistent source of traffic to bolster sales and is the basic foundation of all online businesses. When there is less traffic, sales plummet and that is something that no business. As per popular belief, when you rank for certain keywords, you win over the search engine bots. However, SEO has a c

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What are the best SEO Tools?

Cloud1Marketing 20 Feb 16 0 Comments

What are the Best SEO tools? Irrespective of whether you are utilizing SEO for your own company or on a website for the client, you need to use SEO tools. To fit all budgets and requirements, some are paid tools while there are plenty of those that are free. However, the features and quality differ. You might be confused about using the right SEO tool for your business and see the effectiveness of the digital marketing strategies that you might be using. That is why we have compiled a list of the top SEO tools for effective usage. Now you will not need to waste resources and time to give

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More about 80-20 Rule of Social Media

Cloud1Marketing 20 Feb 16 0 Comments

80-20 Rule of Social Media Everyone knows that social media is a major part of the marketing for your business but the fact remains that people are not directly interested in direct sales pitches. They are looking to be social and for entertainment. Thus, it is essential that your business social media team goes about building business clients instead of annoying the fans or followers with content that is irrelevant to them. Thus, the marketing has to be subtle while keeping the audience hooked. here is more about 80-20 Rule of social media: -80/20 ruleEngaging with your audience with

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What are Google AdWords Negative Keywords?

Cloud1Marketing 20 Feb 16 0 Comments

For those looking to save more yet have a better chance of addressing their target audience, understand the right keywords play an important role. As per Google AdWords, you are allowed to designate terms that you want and a whole range of variations that you don’t want included in the Pay-Per-Click basket of keywords. These are termed as google adwords negative keywords.Use in search marketingIf you consider the broad matching feature, you don’t have a choice of picking off the useless keywords that you are paying for. That is why negative keywords help you cut through the clutter

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Best Types Of Google Ads

Cloud1Marketing 20 Feb 16 0 Comments

Have you been looking for the best types of Google ads that can enhance your marketing campaign? The fact is that most of the advertisements and promotions focus around the YouTube, Google Search and Google Display networks.These are the main areas (websites with Google ads, mobile apps and Google sites) where your advertisements can appear; giving your business the much needed publicity. Initially Google only had text based advertisements on the right side of the Google search and then came the sponsored ads right on top. However, changes happened and now even though there are text based

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Why Small Businesses need Responsive Web Design

Cloud1Marketing 20 Feb 16 0 Comments

The last time you looked up 4 or 5 websites, were you at home sitting at your desk and using your desktop to look them up? There’s a pretty good chance that you didn’t.  In fact, we’d be willing to be bet that it might have been a mobile device that you were using.  If it was, you’re part of the ever-growing group of individuals who are using their mobile devices as much as those individuals that are still using their desktops. Here’s another question.  When you were looking at those websites on your mobile device, were they scaled down to fit your device’s screen? You might thi